The Dolby Gallery commissioned Berlin-based digital art and design studio, onformative to explore the relationship of movement and sound.

The group of artists uses both digital and analog fields to explore the relationships between humans, art, and technology. The artists' interactive media installations, dynamic visuals, and data-driven experiences have been exhibited across Europe, North America, Australia, and China.

The onformative installation, Collide examines the evolving relationship between art and technology, with music shaping our experience of shifting digital images.

For Sonic’s “Internet for Good” campaign we developed a series of stories using real Sonic customers. From their testimonials, we created a package of full length and bite-sized videos for web spots and social media, with each focusing on a specific benefit of being a Sonic customer.

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DIRECTOR: Martin Rossetti
PRODUCER / SOUND: Eric Loveland
DP: Andy Hoffman
GAFFER: Steve Griggs
KEY GRIP: Lukas Zanoli
ART DIRECTOR: Quincy Cardinale
MUAH: Janice Daoud
PA: Brazilia Morales

EDITOR: Eric Loveland

The first in a 4-part series for Jim Wood’s 2018 reelection campaign. We followed Jim while on the campaign trail, collecting footage and interviews throughout Northern California. Jim is a no-b/s guy that truly cares about his community and we wish him the best.

WRITER / DIRECTOR: Collin Seaman
CAMPAIGN MANAGER: Sean Hamlin
EDITOR: Collin Seaman
SOUND & COLOR: Eric Loveland

The cheetah population has been reduced by nearly 90% over the course of the past century. Only 10,000 cheetahs remain, with approximately half residing in Namibia. Though the Namibian government places great importance on environmentalism, being the only country in the world addressing conservation laws in the constitution, cheetahs continue to be threatened amongst man. 

Deemed as a “human-wildlife conflict” by the Cheetah Conservation Fund, farmers continue to indiscriminately shoot and kill thousands of cheetahs in order to protect their livestock. Seeing through the eyes of conservationist fighting hard to save a dying species and the farmers who are just trying to survive, it becomes harder to find the line between right and wrong. 

This currently in production documentary seeks to explore this collision between man's duty to preserve the natural world and the obstacles it can often create in the pursuit of our own survival.

For their "Beautifully Crafted" campaign, Fetzer wanted something powerful and captivating. We were selected to lead production for the project, shooting in and around beautiful Mendocino County on the Red EPIC. 

Fetzer is made up of some awesome people and we had a blast shooting this project.

Dolby Audio unlocks the full potential of your audio. Enabling all consumers to enjoy enhanced audio and connect deeper with their entertainment.

This video is an opportunity to highlight the benefits of Dolby Audio's platform in an engaging and compelling way that involves a demonstration of the technology. 

Produced to air on the Jumbotron during Laker games for the 2017-2018 season.

DIRECTOR: Martin Rossetti
PRODUCER / AUDIO: Eric Loveland
SCRIPT / BG DIRECTOR: Ruben Grijalva
PRODUCTION MANAGER: Truckee Lynch
DP: Andy Hoffman
1st AC: Jonathan Park
DIT: Kevin Wong
Gaffer: Nick Stein
Electric: Mila Puccini
Art Director: Quincy Cardinale
MUAH: Janice Daoud
PA: Pratt Majmudar
PA: Juan Bonilla
PA: Mike Bostedt

EDITOR / SOUND DESIGN: Eric Loveland
MOTION GRAPHICS: Stablished Projects

PRINCIPAL TALENT:
Ayelet Firstenberg
Sarah Rose Butler
Teddy Spencer
Ashlee Wakefield
Eleanor Forbes

VO / ANNOUNCER: Alex Verde

A series of customer testimonials for local ISP, Sonic.net.  This is our second project with them and a huge departure from the run-n-gun approach of the last one.  It was probably our 100th customer testimonial, but we worked hard to make this one different and became our first to have animation deeply integrated from the moment we started pre-production.

After locking a dialog cut, we worked closely with New York artist, Ronald Rabideau and his team to develop a visual story that could keep the energy up and bring some of the more abstract concepts to life.  We created styleframes and full storyboards for each piece, then split into two teams with editorial moving on to first passes at color and sound while the animations were being finalized.

There were plenty of workflow challenges to overcome, but brought great lessons and kept things interesting.  Each video in the series presented its own set of challenges and rewards, but they were all a blast to make and we think it shows in the final product.

CloudGenix is doing amazing things, but handing their clients white papers to explain what they did wasn't exactly cutting it. Working with their marketing, sales, and engineering teams, we developed a script and visual concept to turn dry data sheets and PowerPoint presentations into something fun, easy to understand, and shareable for their social media marketing. 

CloudGenix has great people and a great product and we're happy we could help them get the word out.

We first create a lookbook, followed by fully rendered styleframes. After client approval, we created sketch storyboards, followed by illustrated storyboards and finally, animated renders of each scene.  We brought it all together with some color cleanup and a full sound design before final exports.

We created this high-energy dance video to be shown on massive displays and during the live broadcasts for the DreamForce Conference. It was a refresh of an old video they had made which we stylized and updated to match this year's DreamForce designs 

The Apttus dancers feature current Apttus employees and they did all the choreography themselves.

The real-time price optimization pros at startup, Boomerang Commerce, were looking for some new talent to join their growing company and asked us to give people a feel for what its like to work there and explain why what they're doing is so exciting. 

We came into their brand new office for 2 days, getting to know people, filming the workplace, and conducting interviews. There is some serious talent and brainpower at BC and their data scientists are not only geniuses, but great people. Check them out!

San Francisco-based online marketplace, One Kings Lane offers collections of designer and vintage items for the home. 1000's of shoppers pour over the high resolution images on their site, creating a huge performance demand on the network. By partnering with Instart Logic, they've kept performance up, and shoppers engaged. 

This video is part of a series of customer testimonials we did for Instart Logic. We spent the day at the One Kings Lane offices in San Francisco, speaking with their employees about the benefits of Instart's services.

A series of commercials we developed, shot, and edited for the Pac12 Networks for their upcoming Spring Football games airing across their networks.

Produced for the Community Housing Partnership, this stop motion TV spot features a character who looses his job and becomes homeless. With the help of the CHP, he is trained for a new job and receives help to get a new place to live.

We pitched the concept to the CHP and within a month were handing over final deliverables for broadcast in both Spanish and English.  We shot over two days with thousands of stills making it into the final cut.

Produced for the 2011 San Francisco Mayoral Campaign of John Avalos. The spot features the candidate, John Avalos biking throughout the city while thinking about the work he's already accomplished and the work he still has to do for our great city. Produced and written by FiTBM.

Music video produced for Sean Hayes' album, "Run Wolves, Run."

Join host, Jim Ferguson as we travel to Sonoma County and take a look at food, surf, and culture through the eyes of a local.

Part of a 3-part web series for Instart Logic, we toured the offices of local online game site, Kongregate for a look at how they use Instart's amazing services in their business.

Part of a 3-video series highlighting the stories of their students, we interviewed Pradeep about his goals and passions and how Wharton played a part in them.

Filmed in a lecture hall at Wharton's San Francisco campus on the Embarcadero using the Sony F5.

Agency: Lewis PR
Martin Rossetti: Director, DoP
Bolt Lighting Rental: All Things G & E (boltlightingrental.com)
Gary Schillinger: Post Production, Producer
Eric Loveland: Production Sound, DiT / Camera Tech

Sonic is spreading through the city like fog on a summer day, but they kept running into people that were interested, but hesitant about fiber and how the installation would work.  With Sonic’s help, we developed a concept and after spending a few afternoons cruising the Sunset and Outer Richmond, had mapped out a very, very packed single day of production.  Our brave, volunteer talent include friends and actual Sonic employees.

This project brought us back to our roots of scrappy, run-and-gun documentary-style production.  We shot the driving scenes hand-holding a $35k camera package outside the back window (don’t tell our insurance!).  We sent Martin (who’s terrified of heights) 20’ up in the Sonic truck bucket positioned on top of a hill for all the “jib” shots.  We called in a few favors, and squeezed every penny out of the budget and we’re happy with what we were able to accomplish.

One in a 6 Part Series produced for Instart Logic, we interviewed WaPo Software Engineer, Greg Franczyk about how they utilize Instart's performance optimization on their sites.

To celebrate the launch of Margrit Mondavi's autobiographical book, we created this trailer to wet the palate of a potential buyer by getting to know the author. We had the privilege of following Margrit during a typical day and gained insight into what it's like to walk a day in her shoes.

This short documentary was part of a series following some of the many success stories of the Hispanic Scholarship Fund program. 

When Joán received a scholarship from HSF, it transformed his life; he's now a well known educator in his home state of Texas.

To celebrate 50 years of service, the Palo Alto VA Health Care System commissioned us to tell the story of their proud history while also revealing many exciting innovations already in the works. 

The VAPA is a place created and sustained by amazing people and it is through their stories that this video examines the history of the organization itself. 

This project was shot over the summer on the VAPA campus and surrounding areas, and backed by a rich and diverse photo archive which helped depict nearly every era of VAPA's history. 

Bluebox offers data security regardless of where you are or how you are accessing your information. 

This video helps introduce the company and its services to the world in a way that is both engaging and easy to understand. Made entirely with motion graphics, this project not only tells the Bluebox story, but creates a dynamic way to capture the company's passion about mobile security.

We connected with Voto Latino to capture the energy of their 2-day "Power Summit" this year in Silicon Valley. 

Check them out at: http://votolatino.org/

For the release of their new cloud-based application, Xperience Go+, Satmetrix brought us on to create this quick, slick little piece to get the word out.

They wanted to be able to incorporate their actual product into the video, but Go+ is a very powerful suite of analysis tools with a UI not exactly fit for video.  We overcame this by working with Phenaos to take elements from their actual UI and make them communicate their functions and benefits in a way that would actually translate in a video.  Toss in the perfect voice from a friend of the company to perform the VO, and we ended up with something we were proud to present to Satmetrix

Phenaos: Motion Graphics
Martin Rossetti: Director, Editor
Kevin Wong: Camera
Eric Loveland: Production Sound, Post Supervisor