A series of customer testimonials for local ISP, Sonic.net. This is our second project with them and a huge departure from the run-n-gun approach of the last one. It was probably our 100th customer testimonial, but we worked hard to make this one different and became our first to have animation deeply integrated from the moment we started pre-production.
After locking a dialog cut, we worked closely with New York artist, Ronald Rabideau and his team to develop a visual story that could keep the energy up and bring some of the more abstract concepts to life. We created styleframes and full storyboards for each piece, then split into two teams with editorial moving on to first passes at color and sound while the animations were being finalized.
There were plenty of workflow challenges to overcome, but brought great lessons and kept things interesting. Each video in the series presented its own set of challenges and rewards, but they were all a blast to make and we think it shows in the final product.