For the release of their new cloud-based application, Xperience Go+, Satmetrix brought us on to create this quick, slick little piece to get the word out.
They wanted to be able to incorporate their actual product into the video, but Go+ is a very powerful suite of analysis tools with a UI not exactly fit for video. We overcame this by working with Phenaos to take elements from their actual UI and make them communicate their functions and benefits in a way that would actually translate in a video. Toss in the perfect voice from a friend of the company to perform the VO, and we ended up with something we were proud to present to Satmetrix
Phenaos: Motion Graphics
Martin Rossetti: Director, Editor
Kevin Wong: Camera
Eric Loveland: Production Sound, Post Supervisor