Marisol Rubio’s campaign approached Fill in the Blank Media, LLC after seeing the success of our work on another race—an honor we didn’t take lightly. Collaborating closely with her team, we identified key issues that would resonate most with voters and developed a creative strategy for both television and digital ads.
Over multiple days of filming across District 9, we captured authentic moments with Marisol alongside key constituents and community leaders with a documentary-style approach.
The result was a campaign centerpiece video cut for web and TV, a series of topic-specific ads, and a motion design digital ad to diversify the campaign’s visual storytelling. This final suite of ads effectively showcased Marisol’s platform and connected with voters across multiple media channels.